Some even went as far as to copy the design utterly and place it on their lonesome page ( but that is another story ). After implementing these changes we saw a 200% - 300% increase in our internal traffic. All of the main class pages are obviously mentioned on the sidebar. This repeated but stylish use of the same links and graphics on each page seriously increases the load time on successive page perspectives. They offer something that's valuable free, but ask the visitor to join their opt in list.
So we assumed 'why not use them in a way that keeps the traffic in the site, but permits us to test assorted banners?' If we discover that one actual banner design or word agreement is working particularly well, then maybe some funds can be dedicated to using it on outside sites. To summarise ; ensure that you have got a very appealing and pro look to your page that's consistent thru the site, use high impact, value-oriented words in your copy, reduce the quantity of outgoing links and increase the amount of internal site links.
David Bell is Chief , Online Selling , at underwire bras , a leading SEO services firm and ad agency.
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